Product management is responsible for effective marketing and establishing efficient sales support system for the success of product or IP solution. This section describes the various activities under marketing and sales support.

Marketing and Sales support include the following activities:

• Marketing
  • Define Name And Brand Of IP Solution/Product
  • Prepare Go-to-Market Strategy
  • Prepare Marketing Plan
  • Prepare Marketing Collaterals
  • Launch IP Solution/Product
• Sales Support
• • Setup Pre-sales And Sales Support
  • Define Commercial Model/Pricing

The e-learning module with details of Marketing and Sales around IP solution is available on the SumTotal platform from Capgemini University.